Optimizing the value chain: collaborative customer knowledge in global insurance

Overview

This report by the Tower Group describes the importance of collaborative customer knowledge built on a foundation of a CRM platform. It presents the key business trends and challenges, discusses primary issues in the top regions globally, and highlights initiatives that forward-looking firms are undertaking to improve customer experience, efficiency, and distribution management.

The report also relates, in case study format, the business results achieved by a leading global insurance institution that has focused its investments in collaborative, customer-centric systems.