Software as- a-service (SaaS) technologies to optimise eCommerce

Overview

Well into its second decade of life, eCommerce is growing up. It is no longer an ancillary channel or strategy. Business-to-consumer (B2C) and business-to-business (B2B) companies across a range of industries and sectors are now making e-commerce core to the way they do business. Many are dropping the “e” altogether, as the once-rigid line between online and offline sales becomes permanently blurred.

This white paper looks at optimisation strategies to improve the online experience for each and every consumer to maximise potential revenues and profits. It also looks at why, over the past two years, increasing numbers of eCommerce companies have turned to SaaS optimisation services as quick solutions that deliver immediate value at low cost.