Before recessionary pressures gripped the economy, businesses were struggling with the challenges of an increasingly competitive sales environment. This paper explores 7 tips for leveraging customer relationship management (CRM) processes to improve your sales operation during lean economic times VIEW SUMMARY

This white paper, based on a survey of senior finance professionals, provides a valuable insight into the current business management software environment and, perhaps more importantly, how organisations can address the key points raised. VIEW SUMMARY

This white paper discusses why businesses use finance and CRM software, the differences between front-office and back-office systems and some of the reasons for linking the software within them. VIEW SUMMARY

In this CRM Magazine webcast, sponsored by Pivotal CRM, renowned CRM analyst Barton Goldenberg, President of ISM, will delve into concepts and best practices you need to understand to build a compelling business case for CRM and plan a CRM strategy that will achieve rapid and ongoing ROI. VIEW SUMMARY

Customer service constitutes a company’s front line in customer retention, satisfaction, and relationship management. This white paper provides core principles companies can use to help them select a CRM system that each service user feels was built just for them. VIEW SUMMARY

In this CRM Magazine webcast, sponsored by Pivotal CRM and Microsoft, renowned CRM analyst Barton Goldenberg, President of ISM, will delve into concepts and best practices you need to understand to select a CRM system that will be embraced by users and help them achieve higher productivity and ROI. VIEW SUMMARY

Marketing activities no longer happen only in the marketing department, but rather with all customer interactions. Plan, implement and measure more-effective marketing processes and campaigns that allow all your teams to track real time results and optimise return on investment (ROI). VIEW SUMMARY

Businesses find many reasons that justify a CRM investment. Asking your CRM evaluation team the right questions can help you get the information everyone needs to make the right decision for the company… And get you the Directors buy-in that you need. VIEW SUMMARY

With a consultative sales process, a sales team will produce better ROI analyses for its customers, and improved sales proposals that are customer-focused. VIEW SUMMARY

This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organisation. Written by thought leader Don Peppers of Peppers and Rogers Group. VIEW SUMMARY