Tec-Ed Research: Extended Validation and the VeriSign Brand

Overview

The Extended Validation (EV) Research Study explored people’s reported level of trust in extended validation SSL after they learned what it means and offers.

The goals of the EV Study were to:
• Introduce participants to the green EV bar in
Internet Explorer 7
• Assess how likely participants would be to
enter personal information of increasing
sensitivity on sites with and without the green
EV bar, after they were introduced to the green
EV bar
• Learn participants’ preferences for doing
business at sites with and without the green
EV bar, and reactions to sites that once had the
green EV bar but no longer do
• Learn participants’ opinions about VeriSign as
a Certificate Authority
• Assess the recognizability of other Certificate
Authority company names
• Assess whether participants will look for the
green EV bar in the future