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White Paper
- Advocacy in the Customer Focused Enterprise - CRM Done Right
- by IBM UK
Published:April 2006- Format: Portable Document Format (.pdf)( 478.1 KB )
- Length: 28 pages
Overview
Achieving business growth is an uphill battle as competitors increasingly raise the stakes. Customers expectations continue to rise – largely through their experiences with a boundless commercial world – but also through unrepentant brand marketing and well-publicized customer focus programs. Given the vast number of customer interfaces companies have to manage –multiple channels, front-line employees and customer segments the key challenge is to create the right experiences at the right time in the right way for the right cost. But, how do todays companies achieve this?
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