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Case Study
- Europe-wide retailer supports CRM initiative with data quality solutions
- by Trillium Software
Published:May 2008- Format: Portable Document Format (.pdf)
- Length: 2 pages
Overview
The Carphone Warehouse Group plc, known as The Phone House in some countries of operation, sells mobile phones, phone insurance, network and fi xed line connections through its 1,300 stores.
The Carphone Warehouse needed to take fragmented customer
information stored across several product oriented sales and
marketing databases and create a new database of ‘single customer views.’
The Carphone Warehouse decided to evaluate data discovery, cleansing, matching and enhancement solutions.
Trillium Software Discovery gave The Carphone Warehouse the in-depth understanding of its source data necessary for building
accurate and consistent mapping rules for its Informatica ETL tool.
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