Improved Profitability and an Annual ROI of 1,822 Percent-Nucleus Research ROI Case Study Featuring Cognos and Blue Mountain from Cognos, an IBM company IThound

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Improved Profitability and an Annual ROI of 1,822 Percent-Nucleus Research ROI Case Study Featuring Cognos and Blue Mountain
by Cognos, an IBM company
Published:May 2008
Format: Portable Document Format (.pdf)
Length: 5 pages
Overview

Blue Mountain Resorts is a diversified, year-round resort located in northern Ontario. It is the third-busiest ski resort in Canada and sells on average 700,000 skier visits per year. In 2001, Intrawest, a publicly held leading North American operator and owner of resorts, purchased a 50 percent interest in Blue Mountain Resorts.

In mid-2001, Blue Mountain began preparing for the opportunities and demands of being part of a publicly held company. Workflows for examining its revenues or costs on either an aggregate
or individual basis were lengthy and labor intensive. As a result, the company wanted to improve both the frequency and the granularity of its reporting.

In late 2001, the company evaluated a number of business intelligence and performance management systems, including Cognos, Business Objects, and several smaller, hospitality-focused solutions.

Read why Cognos was selected and how adopting Cognos enabled Blue Mountain to improve reporting, avoid
headcount additions, reduce labor costs, decrease inventory levels, and see an ROI of 1,822 percent!