Going for growth: How SMEs can meet customer demands through IT from Incisive Media IThound

Going for growth: How SMEs can meet customer demands through IT
by Incisive Media
Published:February 2007
Format: ( 0 Bytes )
Length: 0 pages
Overview

Putting customers at the heart of your business is vital for all companies regardless of size. But for many small and medium-sized enterprises (SMEs), effective use of IT brings the opportunity to punch above your weight and compete with larger organisations, as well as rival SMEs. In this Computing SME debate, our panel of experts will examine three key aspects of meeting customer demands with IT, and will answer your questions on how to apply technology to improve your business. Going global – Punching above your weight, how SME’s can compete against large multinationals. On the internet, nobody knows how big your company is. Many smaller firms are competing effectively on a global basis thanks to ecommerce technology. Our experts will discuss the steps to competing in a globalised market. Investing in growth – what are the key technologies that can help SMEs meet customer needs? Technologies such as customer relationship management have been proven in major firms, but are becoming increasingly affordable for SMEs. Lower-cost software, or even applications accessed over the web for a monthly fee, mean advanced functionality is now available on a lesser budget. We discuss the options for SMEs. Beyond software – how can SMEs turn technology into real business benefits? Buying technology is one thing – making it work in your business is often a bigger challenge. We examine the best practice in customer-focused IT strategies that work for SMEs.

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