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- Turning shoppers into advocates - The customer focussed retail enterprise
- by IBM UK
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Type: White Paper
Published: December 2006Becoming customer focused is critical in today’s competitive retail industry. The starting point for this transformation is leveraging customer data across the company. To achieve this goal, integration of your business processes and technology is essential.
- Top 10 tips for white paper success
- by Incisive Media
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Type: White Paper
Published: April 2008Used properly, white papers are one of the most powerful marketing tools available to technology companies. Read IThound's research that gives succinct advice on how to create a powerful white paper.
- Computing Marketing Intelligence: sample IT software directory 2009
- by Incisive Media
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Type: White Paper
Published: October 2008Detailing almost 6,000 software companies, this is the most comprehensive and substantial print directory of UK software developers, manufacturers and resellers. Download free sample pages.
- Computing Marketing Intelligence: sample IT services directory 2009
- by Incisive Media
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Type: White Paper
Published: October 2008A comprehensive directory of IT service companies covering 6 different sectors such as networking, consulting and maintenance services. Free sample pages available.
- EPerfect – Total Emarketing Solution
- by ePerfect
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Type: Software Product
EPerfect, the perfect email marketing application, An affordable industrial grade emarketing tool that gives total transparency to the user in a secure and safe environment.
- Ensuring that Innovation is a Success
- by IBM UK
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Type: White Paper
Published: June 2007Why do innovation efforts so often fail? We might expect individual innovations to fail – innovation is risky, after all – but that does not explain why companies often pull the plug on broad campaigns to accelerate innovation, sometimes after only short periods of time. While the business press hectors firms to try to become the next Google, many companies struggle with simply getting innovation initiatives off the ground









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