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Your results for: Marketing Management
  • Ensuring that Innovation is a Success
  • by IBM UK
  • Type:  White Paper
    Published: June 2007 

    Why do innovation efforts so often fail? We might expect individual innovations to fail – innovation is risky, after all – but that does not explain why companies often pull the plug on broad campaigns to accelerate innovation, sometimes after only short periods of time. While the business press hectors firms to try to become the next Google, many companies struggle with simply getting innovation initiatives off the ground

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