Web 2.0. You can’t turn around without hearing this buzzword. What is Web 2.0? And what does it mean to you?

In this paper, we will help you map your marketing objectives to the dimension of data and analysis you need to understand how you are performing against each goal.

Email is an important online marketing activity because of the role it plays in retaining customers and driving loyalty and lifetime value. Independent research firms and leading ecommerce sites, however, are finding that the performance of traditional broadcast emailing is declining.

This paper shares best practices that successful retailers use to increase their key metrics. The paper also offers insights from a detailed analysis recently done using aggregated Coremetrics LIVEmark data.

A major advantage of online commerce, particularly over other channels, is the ability to track and synthesize far more information about your customers. You are able to follow their online behaviour in detail, collecting and maintaining information in a database.

Product assortments are continuing to grow, the sites and channels delivering them are continuing to proliferate. Site navigation and search tools can no longer ensure optimal product exposure to site visitors. Cross selling methods can expose site visitors to more products that may be of interest

This guide provides you with the right advice that will help you ensure that the service management implementation process is as smooth and successful as possible.

A select group of CIOs from the UK Financial Services industry gathered at the Financial Times’ Headquarters to debate the question: ‘What’s Driving Data Centre Transformation?’

To find out more, download a report of the proceedings. It includes:
- Commentary on the key drivers in data centre management today.
- Predictions on what the data centre will look like in five years to come.
- Attitudes toward the ‘green’ data centre.

Achieving “market equilibrium” between the enterprise and an organization is not a simple goal but once gained, delivers significant benefits to the IT organization and the enterprise as a whole. Read this white paper to understand the management information needed to achieve this equilibrium.

Data management, OS deployment and Personality Migration solutions from Novell make migrating to Vista simple and easy. View the first of our Windows Vista Migration Web seminar series and learn how you can transfer applications, files, settings and personalities from your existing OS to Vista in just a few clicks.

Data management, OS deployment and Personality Migration solutions from Novell make migrating to Vista simple and easy. View the second of our Windows Vista Migration Web seminar series and learn how you can transfer applications, files, settings and personalities from your existing OS to Vista in just a few clicks.

Data management, OS deployment and Personality Migration solutions from Novell make migrating to Vista simple and easy. View the third of our Windows Vista Migration Web seminar series and learn how you can transfer applications, files, settings and personalities from your existing OS to Vista in just a few clicks.

A Business Activity Monitoring (BAM) solution that enables you to monitor all of the alerts and transactions across all of your business services. BusinessBridge WideVision connects to all of your monitoring tools and brings you critical decision-making information through business oriented dashboards.

This paper examines the impact of IT on operational risk. It describes how some financial institutions are realising substantial benefits by making the right investments and considers some of the options available.

IT organizations rely on solutions such as the ITIL® and COBIT to help understand the challenges of compliance regulations. This white paper from BMC® Software discusses how the two can be used together.

This paper defines different types of data that are usually stored in a CMDB, from configuration items (CIs) and their relationships to related data, such as change requests and a service impact model.

The BMC AtriumTM CMDB is an intelligent data repository offering alignment of IT functions. CMDB ensures a consistent approach to maintaining incident, problem, change, configuration, asset, and service impact management. Download the Forrester Application Mapping for the CMDB white paper.

Enterprise Management Associates (EMA) believes that through the introduction of Atrium CMDB 2.0, BMC has strengthened its market position as a leading provider of CMDB solutions.