http://www.ithound.com/ Use IThound RSS Feeds to keep up-to-date with new research on the topics that are most important to you. Optimising Your Marketing Mix It is critical that marketers in online businesses obtain not only clear end-to-end visibility into the performance of any campaign individually, but also a comprehensive understanding of visitor behaviour across all their campaigns and programmes together. http://www.ithound.com/ithound/view_abstract?id=2503 The future sales force—a consultative approach written by Tim Sullivan, Director of Development at Sales Performance International With a consultative sales process, a sales team will produce better ROI analyses for its customers, and improved sales proposals that are customer-focused. A consultative sales process is an essential first step in turning your sales team into a competitive advantage. http://www.ithound.com/ithound/view_abstract?id=2456 Winning in a Web 2.0 World: Metrics-Driven Success Web 2.0. You can’t turn around without hearing this buzzword. What is Web 2.0? And what does it mean to you? http://www.ithound.com/ithound/view_abstract?id=2438 Measuring Marketing Effectiveness In this paper, we will help you map your marketing objectives to the dimension of data and analysis you need to understand how you are performing against each goal. http://www.ithound.com/ithound/view_abstract?id=2437 Leveraging Web Analytics for Maximum Christmas 2008 Returns This paper shares best practices that successful retailers use to increase their key metrics. The paper also offers insights from a detailed analysis recently done using aggregated Coremetrics LIVEmark data. http://www.ithound.com/ithound/view_abstract?id=2435 Turning shoppers into advocates - The customer focussed retail enterprise Becoming customer focused is critical in today’s competitive retail industry. The starting point for this transformation is leveraging customer data across the company. To achieve this goal, integration of your business processes and technology is essential. http://www.ithound.com/ithound/view_abstract?id=2003 Top 10 tips for white paper success Used properly, white papers are one of the most powerful marketing tools available to technology companies. Read IThound's research that gives succinct advice on how to create a powerful white paper. http://www.ithound.com/ithound/view_abstract?id=1972 Computing Marketing Intelligence: sample IT software directory 2009 Detailing almost 6,000 software companies, this is the most comprehensive and substantial print directory of UK software developers, manufacturers and resellers. Download free sample pages. http://www.ithound.com/ithound/view_abstract?id=1965 Computing Marketing Intelligence: sample IT services directory 2009 A comprehensive directory of IT service companies covering 6 different sectors such as networking, consulting and maintenance services. Free sample pages available. http://www.ithound.com/ithound/view_abstract?id=1964 EPerfect – Total Emarketing Solution EPerfect, the perfect email marketing application, An affordable industrial grade emarketing tool that gives total transparency to the user in a secure and safe environment. http://www.ithound.com/ithound/solution_summary?id=1294