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    <title>CRM Software - IThound</title>
    <link>http://www.ithound.com/</link>
    <description>Use IThound RSS Feeds to keep up-to-date with new research on the topics that are most important to you. </description>
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      <language>Unified Communications: get more for less</language>
      <title>Unified Communications: get more for less</title>
      <description>With the average worker now using multiple methods of communication, including phone, e-mail, chat, voice mail, and fax learn how unified communications can glue all of these technologies together to enhance your business with an immediate impact on cost reduction, productivity and competitiveness</description>
      <link>http://www.ithound.com/ithound/view_abstract?id=2498</link>
    </item>
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      <language>How to Build the Business Case for your CRM by talking to all areas of your business &#8211; White Paper</language>
      <title>How to Build the Business Case for your CRM by talking to all areas of your business &#8211; White Paper</title>
      <description>Businesses find many reasons that justify a CRM investment. Asking your CRM evaluation team the right questions can help you get the information everyone needs to make the right decision for the company&#8230; And get you the Directors buy-in that you need.</description>
      <link>http://www.ithound.com/ithound/view_abstract?id=2479</link>
    </item>
    <item>
      <language>Sales and Marketing: The New Power Couple &#8211; White Paper by leading strategists Peppers and Rogers Group</language>
      <title>Sales and Marketing: The New Power Couple &#8211; White Paper by leading strategists Peppers and Rogers Group</title>
      <description>This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organisation. Written by thought leader Don Peppers of Peppers and Rogers Group.</description>
      <link>http://www.ithound.com/ithound/view_abstract?id=2447</link>
    </item>
    <item>
      <language>Sales Enablement: User Acceptance Means More Sales</language>
      <title>Sales Enablement: User Acceptance Means More Sales</title>
      <description>Sale enablement is targeted to meet not just the needs of senior management, but also the sales person. This paper outlines how sales enablement is a central component of a successful customer relationship strategy and distinguishes sales enablement from traditional sales force automation.</description>
      <link>http://www.ithound.com/ithound/view_abstract?id=2019</link>
    </item>
    <item>
      <language>Client Data Management - The holy grail for financial market institutions</language>
      <title>Client Data Management - The holy grail for financial market institutions</title>
      <description>A strategic, enterprisewide Client Data Management Solution can help you move towards having your client data centrally stored, cleansed, normalized, validated and distributed across your business, helping you realize long-term benefits and increase your regulatory compliance.</description>
      <link>http://www.ithound.com/ithound/view_abstract?id=1994</link>
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