http://www.ithound.com/ Use IThound RSS Feeds to keep up-to-date with new research on the topics that are most important to you. The Evolving Role of Web Seminars and On-line Events in the Marketing Mix Web seminars and on-line events can play a very effective role in an organization’s marketing mix. But just how essential has the role become and for what reasons? What results are being achieved? Wainhouse Research (WR) conducted an in-depth web survey, the results in this whitepaper. http://www.ithound.com/ithound/view_abstract?id=2252