Adtech case studies

Social media is revolutionising customer care. This paper defines social customer relationship management (SCRM), looking at the trends, benefits and challenges of outsourcing SCRM to third-party providers. Read this paper to gain an insight into what services customer care providers can offer. VIEW SUMMARY

IT complexity is a growing concern, especially as outdated networks struggle to cope with developments in virtualisation, cloud computing and SOA. This paper explains how traditional network architecture can hinder business agility, and how a flatter network can reduce IT complexity. VIEW SUMMARY

Adequately securing the "Contact center in the Cloud" is a reality today. And it's one reason why more companies than ever are realising how an on‐demand, cloud contact center can reduce costs, increase business agility, and accelerate business innovation. Read the report to learn more. VIEW SUMMARY

With technology moving fast, some businesses are wary of entering into the world of social media. This paper provides six pearls of wisdom for using social media in business, that could help businesses to enhance their engagement with customers. VIEW SUMMARY

This paper provides a guide to contact centres. Why the move from on-premises call centers? what is forcing changes in contact centers? how can cloud computing deal with this and how can you begin to make the move? This paper provides the answers. VIEW SUMMARY

With the breadth of choices so vast, it is important that you adopt a structured approach to deploying communications endpoints. This can significantly increase return on investment (ROI). This guide provides a methodical approach to selecting, implementing, and maintaining communications endpoints. VIEW SUMMARY

In this paper, we examine the impact of contact center downtime. We look at how organisations can be affected by contact center downtime, and how it can mitigate risks. VIEW SUMMARY

This report is designed to help you define and build the business case for unified communications (UC). This report will guide IT professionals through the key needs, drivers, and likely benefits of a UC deployment. VIEW SUMMARY

To get the full benefits of UC, businesses need to build an infrastructure that can integrate the best applications into a seamless UC environment. This paper demystifies unified communications and looks at how IP telephony systems enable businesses to leverage fully the power of UC. VIEW SUMMARY