Social Marketing Tools White Papers

This paper delves into how you can put the social and collaborative experience front and center. With social Business Discovery, your workgroups and teams can collaborate faster than ever by collectively exploring data in real time. Download this paper to learn more about this exciting BI innovation VIEW SUMMARY

Download the "How we work: communication trends of business professionals report" for insights into how today's communication tools – email, IM, Twitter, web and video conferencing, phone calls, texting, etc. – are being utilised in the workplace and can be used to your advantage. VIEW SUMMARY

Social media is a great way to engage with customers, but it does come with associated risks. However, to ignore it would be like ignoring emails! Read this paper to explore the risks of social media and the considerations and challenges for IT decision-makers. VIEW SUMMARY

Social media is revolutionising customer care. This paper defines social customer relationship management (SCRM), looking at the trends, benefits and challenges of outsourcing SCRM to third-party providers. Read this paper to gain an insight into what services customer care providers can offer. VIEW SUMMARY

With technology moving fast, some businesses are wary of entering into the world of social media. This paper provides six pearls of wisdom for using social media in business, that could help businesses to enhance their engagement with customers. VIEW SUMMARY

Cloud-based tools can aid integration between businesses and customers, helping to develop a social business. This paper examines how solutions can help improve customer satisfaction through efficient and integrated packages as well as the services offered to help implement such solutions. VIEW SUMMARY

This guide looks to unlock the secrets of social networking for the FD and outlines some of the ways in which FDs can incorporate these widely used tools into their business strategy. VIEW SUMMARY

Organisations that outperform financially are 57% more likely to allow their people to use social & collaborative tools. To help manage the evolution to a social business, organisations must understand how social software can help them meet their goals: what specific benefits need to be obtained? VIEW SUMMARY

With more stress than ever on IT departments, organisations are always looking for new avenues to go down. This white paper highlights how looking at social media networks for inspiration can be the answer by building layers of enterprise employee solutions – social employee applications. VIEW SUMMARY

This paper provides an example of an acceptable usage policy. This is paper 3 of 4 from the Social media toolkit series. Read the others for more information. VIEW SUMMARY