Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes and assists in generating sales and reducing costs.
IThound offers white papers and best practices in all aspects of CRM, including sales analysis and reporting, customer support software and contact management.
Company: IBM United Kingdom Limited
In this report developed by The Edison Group, explore a high-performance, diverse BI system that tracks, stores, examines, analyses, and reports all data within the enterprise for efficient use. Read on to explore key features and benefits. VIEW SUMMARY
Category: Business Intelligence Software | Published: July 2014 | Type: White Paper
Personalisation: imagine the possibilities when your website has the ability to sense and adapt to what each visitor wants. More conversions, traffic, repeat visitors and happier customers. This white paper investigates how website personalisation can lead to higher conversation rates. VIEW SUMMARY
Category: Customer Service (General) | Published: July 2014 | Type: White Paper
Responsive Web Design (RWD) was introduced to display content on multiple different channels. However, this can reduce user experience and increase hosting charges. There is a better way. Read about adaptive design, which separates content and display to provide a better user experience. VIEW SUMMARY
Category: Marketing Management | Published: July 2014 | Type: White Paper
The report outlines a number of trends that are hindering the ability of companies to measure and increase Customer Lifestime Value (CLV), as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C. VIEW SUMMARY
Category: Customer Relationship Management (CRM) | Published: July 2014 | Type: White Paper
Your web CMS can’t just be about content maintenance anymore: it has to provide the best experience to your end-users. In this white paper, you will learn the requirements to be relevant in today’s web content management world in order to achieve the definitive goal of great customer experience. VIEW SUMMARY
Category: Content Management Systems | Published: July 2014 | Type: White Paper
Company: IBM United Kingdom Limited
This exclusive white paper takes an in-depth look at the effects that today's mobile devices can have on a corporate IT environment, discussing common problems that you will run into and what your organisation can do to easily overcome them. VIEW SUMMARY
Category: Mobile Device Management | Published: July 2014 | Type: White Paper
Fraud at major sporting events is always a problem. This white paper offers 7 key insights businesses should heed when tackling fraud. Careful planning and the application of next generation validation and verification tools creates a strong foundation for mitigating fraud. Read to find out more. VIEW SUMMARY
Category: Fraud Protection | Published: July 2014 | Type: White Paper
For most marketers, content is king. But resource constraints often prevent organisations from putting content experience first. What innovative marketing ideas are other brands coming up with? Read this paper to see what your peers are doing and for 5 strategies to close the content/commerce gap. VIEW SUMMARY
Category: Content Management | Published: July 2014 | Type: White Paper
What is the promise of responsive design? A single, digital site optimised for devices with various screen sizes. With so much information and content types, communicating key messages effectively is a challenge. This eBook provides best practices to consider while thinking through your redesign. VIEW SUMMARY
Category: Interface Design | Published: July 2014 | Type: White Paper
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Personalisation is essential to every brand’s digital strategy. Getting the right information at the right time to the right customer is the best way to ensure an effective digital experience. Hence, your brand also will require continual reinvention to recognise and present personalised choices. VIEW SUMMARY
Category: Social Marketing Tools | Published: July 2014 | Type: White Paper
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