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3482 information technology white papers from 528 companies
Marketing Management White Papers
Found 13 White Papers and Best Practices
Marketing management will allow your business not only to market existing products to a new and existing customer base but to also perform in depth consumer analysis and develop new products, target new consumer groups and to be innovative in your strategy to set your business apart from competitors.
IThound provides a wealth of resources including white papers, analyst reports on consumer analysis, case studies on promotion planning and the latest industry best practices.
CMOs & CIOs - acquaintances or allies?
Company: IBM United Kingdom Limited
Customers. Data. Social media. Skills. This paper looks at how CMOs and CIOs should be working together for their mutual benefit and success of the enterprise and if they aren't doing this today, what can they should be doing differently. VIEW SUMMARY
Category: Statistical Data Analysis | Published: December 2012 | Type: White Paper
Rating: 
+ 3
The key challenges of server virtualisation
Company: IBM United Kingdom Limited
Given the rapid growth in the number of virtual machines being deployed, it’s no surprise that scalability, performance, and the overall volume of storage capacity have been identified as key challenges. VIEW SUMMARY
Category: Virtualisation | Published: November 2011 | Type: White Paper
Rating: + 3
Improving sales conversions and customer service with Web Content Management
Company: SDL Tridion
This Forrester report evaluates 10 leading Web Content Management (WCM) vendors across approximately 115 criteria and and identifies the leaders according to different areas of strength. VIEW SUMMARY
Category: Web Content Management | Published: June 2009 | Type: Analyst Report
Rating: + 9
'Real-world' Marketing: Enabling Marketing throughout your business
Company: Peracto Solutions
Marketing activities no longer happen only in the marketing department, but rather with all customer interactions. Plan, implement and measure more-effective marketing processes and campaigns that allow all your teams to track real time results and optimise return on investment (ROI). VIEW SUMMARY
Category: Marketing Management | Published: November 2008 | Type: White Paper
Change your sales approach and grow, written by Tim Sullivan, Director of Development at Sales Performance International
Company: Peracto Solutions
With a consultative sales process, a sales team will produce better ROI analyses for its customers, and improved sales proposals that are customer-focused. VIEW SUMMARY
Category: CRM Services | Published: October 2008 | Type: White Paper
Rating: + 1
Optimising Your Marketing Mix in a Down Economy
Company: Coremetrics Europe
It is critical that marketers in online businesses obtain not only clear end-to-end visibility into the performance of any campaign individually, but also a comprehensive understanding of visitor behaviour across all their campaigns and programmes together. VIEW SUMMARY
Category: Web Analytics | Published: October 2008 | Type: White Paper
Computing Marketing Intelligence: sample IT services directory 2009
Company: Incisive Media
A comprehensive directory of IT service companies covering 6 different sectors such as networking, consulting and maintenance services. Free sample pages available. VIEW SUMMARY
Category: Records Management | Published: October 2008 | Type: White Paper
Computing Marketing Intelligence: sample IT software directory 2009
Company: Incisive Media
Detailing almost 6,000 software companies, this is the most comprehensive and substantial print directory of UK software developers, manufacturers and resellers. Download free sample pages. VIEW SUMMARY
Category: Knowledge Management | Published: October 2008 | Type: White Paper
Winning in a Web 2.0 World: Metrics-Driven Success
Company: Coremetrics Europe
Web 2.0. You can’t turn around without hearing this buzzword. What is Web 2.0? And what does it mean to you? VIEW SUMMARY
Category: Web Servers | Published: September 2008 | Type: White Paper
EPerfect – Total Emarketing Solution
Company: ePerfect
EPerfect, the perfect email marketing application, An affordable industrial grade emarketing tool that gives total transparency to the user in a secure and safe environment. VIEW SUMMARY
Category: Customer Relationship Management (CRM) | Published: April 2008 | Type: Software
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