4844 information technology white papers from 677 companies
Marketing management will allow your business not only to market existing products to a new and existing customer base but to also perform in depth consumer analysis and develop new products, target new consumer groups and to be innovative in your strategy to set your business apart from competitors.
IThound provides a wealth of resources including white papers, analyst reports on consumer analysis, case studies on promotion planning and the latest industry best practices.
Video is a story-telling medium which is becoming more and more widely used by organisations as one form of content marketing. This paper describes how to approach the development of video content. It is important to have high quality content as well as the ability to track the effectiveness of it. VIEW SUMMARY
Category: Marketing Management | Published: May 2015 | Type: White Paper
Company: Lancom Systems
If resellers want to live up to the demands of consumers being able to move freely between online and in-store shopping, and profitably exploit their basic advantage of personal customer proximity, they must follow the digital trend and leverage the relevant intelligent technologies. VIEW SUMMARY
Category: Managed Service Provider (MSP) | Published: April 2015 | Type: White Paper
Rating: + 1
Company: Trillium Software
Garbage in garbage out is a saying as old as IT itself. But what it doesn't cover is the fact that what used to be customer master data very quickly becomes worthless junk. Stick that in your CRM and forget about obtaining a 360-degree customer view. Managing data quality is essential. VIEW SUMMARY
Category: Marketing Management | Published: January 2015 | Type: White Paper
Rating: + 2
This paper, based on research undertaken with more than 150 UK resellers, VARs, distributors and SIs sets out: 1,Why and how often the channel is looking for new vendors to join their portfolio. 2,What messages from vendors works. 3,What content they rely on. 4,What information sources they trust. VIEW SUMMARY
Category: Vendor Managed Inventory (VMI) | Published: January 2015 | Type: White Paper
Rating: + 2
Business analytics will define who wins and who loses in any market. Only through being able to bring together all the data required to help make the right business decisions can an organisation operate at the business speed it needs. It is imperative that the right decision is made. VIEW SUMMARY
Category: Big Data | Published: August 2014 | Type: White Paper
Amazon is widely regarded as the godfather of customer experience. How do you compare? Many marketers have the first part of their customer journey down, but what about the iffy middle part where business is won or lost? Read this paper, based on independent research, to see where you stand. VIEW SUMMARY
Category: Customer Experience Management (CEM) | Published: August 2014 | Type: White Paper
Responsive Web Design (RWD) was introduced to display content on multiple different channels. However, this can reduce user experience and increase hosting charges. There is a better way. Read about adaptive design, which separates content and display to provide a better user experience. VIEW SUMMARY
Category: Marketing Management | Published: July 2014 | Type: White Paper
The report outlines a number of trends that are hindering the ability of companies to measure and increase Customer Lifestime Value (CLV), as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C. VIEW SUMMARY
Category: Customer Relationship Management (CRM) | Published: July 2014 | Type: White Paper
For most marketers, content is king. But resource constraints often prevent organisations from putting content experience first. What innovative marketing ideas are other brands coming up with? Read this paper to see what your peers are doing and for 5 strategies to close the content/commerce gap. VIEW SUMMARY
Category: Content Management | Published: July 2014 | Type: White Paper
What is the promise of responsive design? A single, digital site optimised for devices with various screen sizes. With so much information and content types, communicating key messages effectively is a challenge. This eBook provides best practices to consider while thinking through your redesign. VIEW SUMMARY
Category: Interface Design | Published: July 2014 | Type: White Paper
Rating: + 1
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