Home > Business Management > CRM > Customer Profiles case studies
Building customer profiles will help your business capitalise on your existing customer base and target a new audience. Developing an in depth analysis of your customer base can be done by studying their demographics or their behaviour. With this information you are better prepared than your competitors, can improve marketing, build loyalty and increase revenue.
At IThound we have a vast collection of resources including white papers, case studies on customer behaviours, industry best practices and analyst reports on customer profiling software.
Company: IBM Cognos
This research paper explains how businesses need to adapt to meet customer demands due to the changes in the usage of the web and mobile devices. They reveal four key findings which focus on strategy, agility, probability and beyond technology to help your business grow. VIEW SUMMARY
Category: Customer Experience Management (CEM) | Published: July 2012 | Type: White Paper
Rating:
+ 1
Company: Kofax
We’ve all been there; on the phone for hours being transferred from one department to the other. Existing applications such as CRM and BPM are inept at dealing with lower volume, unpredictable and complex requests. Empowering the employee and using DCM will reduce delays and create consistency. VIEW SUMMARY
Category: Customer Data Management | Published: February 2012 | Type: White Paper
Company: Iris Project Solutions
This white paper tackles a growing problem which can be regarded as a side-effect of the current tough operating climate. We aim to show how you can improve the profitability of your business with a few simple steps VIEW SUMMARY
Category: Customer Profiles | Published: August 2011 | Type: White Paper
Rating:
+ 4
Company: Capgemini
In today’s challenging economic environment, the most valuable resource is a happy customer base. To get and keep that resource, businesses must create a fulfilling customer experience. VIEW SUMMARY
Category: Customer Experience Management (CEM) | Published: December 2009 | Type: White Paper
Rating:
+ 2
Company: Genesys
This document helps you analyse your customer service and illustrates potential for improvement detailing applications and technological resources that enable businesses to identify callers and quickly aggregate information about them to assist in resolving their needs successfully VIEW SUMMARY
Category: Customer Experience Management (CEM) | Published: January 2009 | Type: White Paper
Company: Incisive Media
A comprehensive directory of IT service companies covering 6 different sectors such as networking, consulting and maintenance services. Free sample pages available. VIEW SUMMARY
Category: Records Management | Published: October 2008 | Type: White Paper
Company: Kognitio
Leading UK pub company TCG wanted to look into their business data to validate the decision-making process in all of their houses. This case study reveals how correlating data across the business, TCG have realized immediate savings which have gone straight to the bottom line. VIEW SUMMARY
Category: Business Intelligence Software | Published: July 2008 | Type: Case Study
Rating:
+ 1
Company: IBM United Kingdom Limited
Executives agree globalization will open new windows of opportunity and unleash potential new threats, pushing banks beyond today’s boundaries. And, while many feel unprepared, the reality is that no bank – big or small – can opt out of globalization. VIEW SUMMARY
Category: Business Service Management (BSM) | Published: March 2008 | Type: White Paper
Company: IBM United Kingdom Limited
In IBM’s experience of working with insurers in the UK and beyond, we have developed a number of models which have been used to assist insurers to overcome these challenges and drive more effective claims operations with improved customer service. VIEW SUMMARY
Category: Risk Management | Published: February 2008 | Type: White Paper
Company: IBM United Kingdom Limited
The key to success these groups are to understand their lifestyles, values, preferences and attitudes toward shopping. This paper provides valuable information about the diverse shopping styles of these two groups so you can adjust your in-store and online strategies to better reach these segments VIEW SUMMARY
Category: Customer Information Management | Published: December 2007 | Type: White Paper
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As a member you receive free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.
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