Customer Information Management, or CIM, deals with how your business systematically collects, collates and makes available customer data. Having this data easily available allows your business to analyse and profile its customer base for customer segmentation strategies. Having complete and accurate customer information is key to improving revenue.
IThound has a wealth of resources including white papers, analyst reports on customer and prospect databases, best practices under the data protection act and case studies on CIM software.
“For every customer complaint a company receives, 28 other unhappy customers remain silent”. Just because people haven’t complained, it doesn’t mean that everything is rosy on your site. Read to find out how to enhance your customer service experience and field service management. VIEW SUMMARY
Category: Customer Service (General) | Published: March 2014 | Type: White Paper
Rating: + 2
Engaging with customers on Facebook is not always easy. This study looks at the changes Facebook are likely to make to help business better engage with their customers and what they like online. This could help businesses see a great ROI, so read to find out how Facebook could help this be achieved. VIEW SUMMARY
Category: Social Networks | Published: February 2014 | Type: White Paper
Forget your spouse, kids and friends; your closest relationship is with your phone. You need to make sure you create a love triangle between your consumers and their mobile devices and weave the mobile channel into digital conversations than can be analysed and targeted in a personalised way. VIEW SUMMARY
Category: Mobile Device Management | Published: September 2013 | Type: White Paper
In this digital age, traditional marketing is becoming less and less effective. Customers are becoming more empowered, and this paper provides tips to help digital marketers rethink their strategy to better engage with customers, generating more conversions, revenue and happier customers. VIEW SUMMARY
Category: Marketing Management | Published: September 2013 | Type: White Paper
In zooming to success, Zappos has shown what the best service companies can do to engage their employees and their customers. This paper considers how “customer effort” in resolving a problem affects satisfaction and the distinction between caring for and caring about your customer VIEW SUMMARY
Category: Customer Relationship Management (CRM) | Published: July 2012 | Type: White Paper
Rating: + 3
We’ve all been there; on the phone for hours being transferred from one department to the other. Existing applications such as CRM and BPM are inept at dealing with lower volume, unpredictable and complex requests. Empowering the employee and using DCM will reduce delays and create consistency. VIEW SUMMARY
Category: Customer Data Management | Published: February 2012 | Type: White Paper
Company: IBM United Kingdom Limited
Given the rapid growth in the number of virtual machines being deployed, it’s no surprise that scalability, performance, and the overall volume of storage capacity have been identified as key challenges. VIEW SUMMARY
Category: Virtualisation | Published: November 2011 | Type: White Paper
Rating: + 6
Only through measuring the satisfaction of both owners and customers can these sometime conflicting groups be balanced. Owners watch earnings and return on investment. Customer satisfaction demands a number of measurements, one of which is the perfect order VIEW SUMMARY
Category: ROI | Published: October 2011 | Type: White Paper
Rating: + 1
Company: IBM United Kingdom Limited
This case study explores how Aviva Health found itself hampered by an ageing and inflexible IT environment and a complex set of highly manual processes VIEW SUMMARY
Category: Customer Service (General) | Published: December 2010 | Type: Case Study
Rating: + 1
In this report, Forrester researches and analyses requirements and specific use cases for one type of controlled and managed self-service BI application. It looks at this from both the IT and business point of view - making sense of the Roles, Drivers, And Challenges of Information Workers VIEW SUMMARY
Category: Business Intelligence Software | Published: October 2009 | Type: Analyst Report
Rating: + 5
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