Customer Information Management, or CIM, deals with how your business systematically collects, collates and makes available customer data. Having this data easily available allows your business to analyse and profile its customer base for customer segmentation strategies. Having complete and accurate customer information is key to improving revenue.
IThound has a wealth of resources including white papers, analyst reports on customer and prospect databases, best practices under the data protection act and case studies on CIM software.
This paper, aimed at insurance professionals, examines how technology, market and regulatory trends are elevating the status of a single customer view from ideal to imperative. If you fall short, significantly, the penalties are likely to be greater than simply a missed opportunity. VIEW SUMMARY
Category: Insurance | Published: May 2015 | Type: White Paper
Rating: + 1
Data fragmentation in local government is a problem of managing the demands and rising expectations of the citizen, whilst facing budget cuts. One technology that is garnering interest across local authorities is Master Data Management (MDM) as a response to these challenges. VIEW SUMMARY
Category: Master Data Management | Published: December 2014 | Type: White Paper
Rating: + 1
With the advent of digitisation, all public sector environments generate a significant amount of electronic data. Should you prioritise convenience of access or security/privacy? This paper explores how to manage costs and risks while meeting these changing needs through ‘active archiving’. VIEW SUMMARY
Category: Customer Information Management | Published: November 2014 | Type: White Paper
Organisations are under pressure to comply with data privacy legislation, especially when it comes to Personally Identifiable Information. Failing VIEW SUMMARY
Category: Enterprise Data Protection | Published: October 2014 | Type: White Paper
“For every customer complaint a company receives, 28 other unhappy customers remain silent”. Just because people haven’t complained, it doesn’t mean that everything is rosy on your site. Read to find out how to enhance your customer service experience and field service management. VIEW SUMMARY
Category: Customer Service (General) | Published: March 2014 | Type: White Paper
Rating: + 2
Engaging with customers on Facebook is not always easy. This study looks at the changes Facebook are likely to make to help business better engage with their customers and what they like online. This could help businesses see a great ROI, so read to find out how Facebook could help this be achieved. VIEW SUMMARY
Category: Social Networks | Published: February 2014 | Type: White Paper
Forget your spouse, kids and friends; your closest relationship is with your phone. You need to make sure you create a love triangle between your consumers and their mobile devices and weave the mobile channel into digital conversations than can be analysed and targeted in a personalised way. VIEW SUMMARY
Category: Mobile Device Management | Published: September 2013 | Type: White Paper
In this digital age, traditional marketing is becoming less and less effective. Customers are becoming more empowered, and this paper provides tips to help digital marketers rethink their strategy to better engage with customers, generating more conversions, revenue and happier customers. VIEW SUMMARY
Category: Marketing Management | Published: September 2013 | Type: White Paper
In zooming to success, Zappos has shown what the best service companies can do to engage their employees and their customers. This paper considers how “customer effort” in resolving a problem affects satisfaction and the distinction between caring for and caring about your customer VIEW SUMMARY
Category: Customer Relationship Management (CRM) | Published: July 2012 | Type: White Paper
Rating: + 3
We’ve all been there; on the phone for hours being transferred from one department to the other. Existing applications such as CRM and BPM are inept at dealing with lower volume, unpredictable and complex requests. Empowering the employee and using DCM will reduce delays and create consistency. VIEW SUMMARY
Category: Customer Data Management | Published: February 2012 | Type: White Paper
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