Customer Data Integration White Papers

A recent Computing survey reveals the main obstacles that hold companies back from big data adoption. Uncertainty about ROI and skills shortages need to be overcome if the promise of big data technologies is to be fulfilled. This paper discusses how you can overcome these obstacles. VIEW SUMMARY

The report brings readers up to date by discussing relatively recent (and ongoing) evolutions of DI that make it more agile, architected, collaborative, operational, real-time, and scalable. This report literally redefines data integration. Read the report to find out more. VIEW SUMMARY

This white paper provides guidance around category selection including the NoSQL movement and requirements for success in this new ecosystem, not the least of which is to have robust data integration capabilities in all environments. VIEW SUMMARY

Integration of systems and data is high on the agenda of most organisations. For new applications, for new forms of reporting and analytics, for compliance reasons and for numerous others, IT systems have to work together. This whitepaper describes the importance of unification of integration. VIEW SUMMARY

This report highlights four key technologies that you need to understand in order to start and grow your big data program. It illustrates some of the key characteristics of big data solutions that are important for taking big data from sandbox to maturity. VIEW SUMMARY

The Big Data problem is not just about the growth in volume of business data, but also about the increasing number of data sources and data formats. Leaders can distinguished themselves through their support of data integration: a foundation of solid data management policies, tools and investment. VIEW SUMMARY

Customers. Data. Social media. Skills. This paper looks at how CMOs and CIOs should be working together for their mutual benefit and success of the enterprise and if they aren't doing this today, what can they should be doing differently. VIEW SUMMARY

What is data driven marketing? Quite simply, Data Driven Marketing tells you what your customers want so you can make sure you give it to them. By harnessing the insights and information locked in your customer data, it removes the guesswork from your marketing campaigns. VIEW SUMMARY

This guide has been devised to help you build a data quality strategy to govern the management of contact information across your organisation. At the rear of this document you will find appendices which will help you build a case for committing to a data quality strategy. VIEW SUMMARY

Big Data is everywhere and it represents a huge opportunity to those who can use it effectively. But how do you know whether you have a Big Data problem? And if you do, how do you solve it? Read this paper to find out. VIEW SUMMARY