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Short-term cost and productivity measures are not enough to meet the fundamental challenges the pharmaceutical industry (Pharma) now faces. On the contrary, any company that wants to fend off the risks, and exploit the opportunities, that are currently emerging will need to submit its supply chain to a radical overhaul. The quality of a company’s manufacturing and distribution can either impede its progress in getting products to market or accelerate that process and become a means of creating value.
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