Strategies for connecting with a non-technical audience

Overview

If you see yourself as a geek or a techie, chances are you dread having to present to business people. But with a few simple strategies, you can effectively present to and successfully engage a non-technical audience.

"Successful geeks will be the ones who can bridge the divide between technical and business groups."

This brief by Paul Glen, award-winning author of Leading Geeks, explores 5 simple steps that enable you to become a compelling and engaging presenter.
Download the brief to learn:
•How to get into the heads of business people
•Tips for using facts, insights and stories to elicit emotions
•Strategies for connecting with a non-technical audience
•And more...