What is social customer relationship management? What issues face customer care providers? What are the characteristics and trends of third-party SCRM? How do customer care providers address challenges? What is the future of SCRM? This whitepaper answers all these questions and more.
It considers in great detail the services offered by third-party customer care providers. It defines social customer relationship management (SCRM) and explores its importance. It also lists the services offered by various customer care providers, before exploring how SCRM needs to innovate and grow.