Over a billion people are connected to online communities globally, and this number is growing. This provides a vast resource to enhance organisations' reputations and communicate with customers. Businesses are coming to realise that to ignore this would be to their detriment. This paper considers how social media can be used to improve business strategy.
However, with the expansion of social media and its infiltration into the workplace, there are many risks that businesses need to be aware of. For example, did you know that organisations can be held responsible for defamatory remarks made by employees on social networking sites on company-owned devices? This white paper examines these risks and suggests a solution to help prevent disasters before they occur.