Social business discovery: Optimising decision making

Overview

With traditional BI, though, users have to manually connect the dots between data-based insights and insights gleaned through interactions with peers and colleagues. Users are forced to switch tools and contexts and use email, enterprise collaboration platforms, consumer and enterprise social networks, text messaging, the telephone, and other tools to discuss what they are seeing in their BI applications. Organisations that can best connect the dots into a seamless, streamlined experience for users have the potential to introduce new levels of agility, responsiveness, and competitiveness into their business.

When we talk about social BI, we're talking about more than just repackaging of existing capabilities like emailing bookmarks, downloading to spreadsheets, or accessing BI content via a portal. Social Business Discovery means far more than just a bunch of technology options that the user has to pull together manually. We are talking about giving users choices as well as tools that fit the way they work and discover.