Category: CRM Software
Published: November 2012
Customer Relationship Management (CRM) applications are now available via multiple delivery and licensing models and are delivering real benefits to businesses of all sizes. Choosing the right CRM and delivery partner is crucial for the success of any CRM project.
Computing surveyed more than 300 business decisions makers in organisations of all sizes to establish the degree to which CRM has penetrated business organisations and to find out whether the size of the organisation had any impact on views of CRM, its relevance to the business, how CRM is delivered and licensed, the degree to which existing deployments of CRM are being optimised and plans for the future.
This paper features a detailed discussion of the survey findings, which challenge some of the more oft-stated perceptions of CRM and the benefits that it can bring to small- and mediumsized enterprises (SMEs).
Rating: + 6
Project Management Solutions | May 2013 | White Paper
Remote Access Technologies | August 2012 | White Paper
Enterprise Resource Planning (ERP) | June 2012 | White Paper
CRM Software | March 2012 | White Paper
Customer Relationship Management (CRM) | April 2011 | Analyst Report
© Incisive Media Investments Limited 2013, Published by Incisive Financial Publishing Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, are companies registered in England and Wales with company registration numbers 04252091 & 04252093.