Maximising CRM Adoption & Productivity Gains

Overview

Done right, CRM can improve productivity, streamline processes, improve the customer experience, and provide a holistic view of customers and prospects. But many CRM implementations have failed to achieve these goals due to inadequate user adoption.

In this CRM Magazine webcast, sponsored by Pivotal CRM and Microsoft, renowned CRM analyst Barton Goldenberg, President of ISM, will delve into concepts and best practices you need to understand to select a CRM system that will be embraced by users and help them achieve higher productivity — and real ROI for your firm.

Barton will be joined by Scott Munro, VP CRM Product Management for CDC Software, who will discuss the challenge of designing a CRM solution to maximize user adoption and productivity, as well as highlight how leading companies are approaching these issues.

Learn:

- why adoption and productivity need to be considered before selecting a CRM system — not after
- best practices for encouraging CRM user adoption
- what to look for in a CRM system to drive productivity and promote adoption
- how forward-thinking companies are approaching these challenges in their CRM implementations and strategies