| Category: Printer Licensing
| Published: June 2012
There is a massive opportunity for service providers to help combat the problems with price and performance of the customer's printing estate. There is a shortage of resellers meeting that challenge, because they have perception problems about the print solutions market. Most would rather stick to their core skills as they do not perceive there being money in print solutions.
From a recent CRN survey, only 50% currently sell printing solutions to their customer base, suggesting that a significant number (49.4%) could be potentially be converted to becoming resellers of printers, print services or document management systems.
The survey suggests that printing is not currently a sector of strategic importance to the channel, with a significant majority (88.3%) reporting that print and related services made up less than 25% of their revenues. Indeed for 65% of the audience the revenues from print services came to less than 10% of their income. Only in 2.6% of cases did printing services represent 50 % or more of their revenue. In other words, there are many companies that could potentially take on print, as part of their portfolio of services, if they could be persuaded it was worth offering.
Rating: + 2
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