Company: SDL Tridion
| Category: Web Content Management
| Published: June 2009
Web content management (WCM) has come of age. Enterprises continue to invest in WCM projects, but they no longer use it to merely store content and publish online. Instead, they want to accomplish specific business goals, such as increased sales conversion rates and improved customer service.1 WCM has evolved to become part of a persuasive content architecture that enables organizations to leverage content residing in different systems and target it on the Web and in other channels, such as mobile and print.2 Testing and analytics figure into persuasive WCM as well — enterprises require tools to report how audiences and various segments consume content.Site managers can now view content usage in line with site management and authoring tools and adjust content accordingly.
Rating: + 14
Content Management | September 2011 | White Paper
Digital Dictation | September 2011 | White Paper
Content Management | July 2011 | Analyst Report
Content Management | June 2011 | Analyst Report
Content Management | June 2011 | White Paper
© Incisive Business Media (IP) Limited 2016, Published by Incisive Business Media Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, are companies registered in England and Wales with company registration numbers 9177174 & 9178013.