Look after your customer data, look after your customers

Overview

Poor quality data can have many repercussions, from an erosion of productivity and slow business decision-making through to more serious consequences, such as reputational damage and failure to comply with legally enforced regulations.

Customer data represents the fastest-growing domain, due to the increasing use of sophisticated transactional websites and social media. It also attracts a high level of interest from organisations due to its strategic importance, leading firms to mine the data for business advantage.

"Customer data is twice as likely to suffer from quality and management problems than any other domain"

This paper references a survey that shows that customer data in many organisations is fragmented, duplicated and poorly managed, going on to look at best practice in data governance.