Getting value from a single customer view?

Overview

Researchers from the JWG Group and MarketingCells concluded that many industries are unprepared for upcoming regulations that will require organisations to have a more consolidated view of the customer. Failure to meet these requirements may result in fines and reputational issues in the marketplace - yet far too few organizations have taken a comprehensive approach to making significant changes. Implementing a single customer view through better data management will drive positive change in the industry's infrastructure.