Finding an upside in the downturn with data quality

Overview

During uncertain economic times a degree of belt-tightening is to be expected. Corporate IT departments are not immune to this. IT budgets are under scrutiny and many new projects have been put on hold or cancelled. An economic downturn forces many businesses to focus inwards on reducing costs and improving efficiencies to prop up its revenues and profit margins. Although companies are relying even more on IT systems to run their businesses in a leaner and meaner fashion, new IT investments are invariably impacted as well. CIOs are left scratching their heads on how to sustain and fund important information management projects such as master data management (MDM) and data quality. This paper argues against cutting into these projects too deeply. An economic downturn highlights the importance of accurate and up-to-date information to optimally drive business applications and decision-making.