Experts’ guide to business intelligence

Overview

During the past 20 years, Business Intelligence (BI) software has gone from an afterthought following order processing and closing the quarter to a driver of competitive advantage for both large enterprises and midsize firms. The reason is that BI is fundamentally about data analysis and experience has shown that those who quickly understand their customers, their prospects and their performance then take actions accordingly have a big ongoing advantage in follow-on revenues, spend efficiency and effectiveness and flexibility over those who don’t. This white paper provides an expert guide on Business Intelligence, featuring a brief overview of the BI marketplace, a summary of market conditions and trends, understanding your requirements and solution choices and advice, considerations and checklists to use when looking to buy.