The emergence of the SEO platform

Overview

According to Forrester Research, search marketing today represents the largest share of the interactive marketing mix at 60%, and is the primary acquisition source for many marketers. Natural search marketing is a key area of focus for marketers with SEO budgets intended to rise 20% in 2011 according to Marketing Sherpa’s latest Search Marketing Benchmark.

SEO has long been running to keep up with its digital family but it has recently made strides with the advent of the SEO technology platform.

This technology report explores the SEO platform which consists of software as a service technology that automates data gathering, enables the management of SEO, and provides a workflow and reporting structure to continually improve and show the value of natural search optimisation.