Don’t let CRM push you over the edge: How to build your business case.

Overview

This paper explores the big question: Why Do Companies Buy CRM (Customer Relationship Management) Solutions?

A software solution evaluation team's success often depends on diversity. A strong team includes a wide range of people, each with different areas of expertise. However, diversity also means different priorities and sometimes even competing needs. One member might be focused on up-front implementation costs; another on ease of use.

This paper tells about how to focus the group on selecting the best solution, with talking points, considerations, and questions that can help direct your decision.