How to Use CRM, Integrated Solutions, Business Intelligence and Visual Data Analysis for Customer Retention

Overview

The phrase “It costs more to gain a new customer than keep an existing one” has been in common use for many years now. And, despite the advances in online and digital marketing technology, it’s a phrase which is still true. For many businesses, online and e-marketing methods have made gaining new customers quicker and cheaper, but it’s still far less expensive to keep your existing customers coming back than it is to gain new ones.

In a tightening economy, with results and return on investment
more important than ever, one of the most efficient and
effective ways to spend marketing budgets is by developing
your existing customer base.
There’s still nothing stronger than genuine personal recommendation, and keeping your existing customers happy will in itself help you generate more business.