| Category: Master Data Management
| Published: June 2011
90% of organisations see data as critical to success - even to the survival of the business.
Computing survey found that only 22 % of organisations use master data management (MDM) techniques, with many saying there is no perceived need for it, and that they have other, more urgent priorities. With high-profile data breaches filling the news headlines week after week, and with customers becoming ever more choosy and less loyal, the need for data to be secure, accessible, complete, de-duplicated, consistent and manageable should be greater than ever.
A large majority of respondents do see MDM as primarily a business challenge, but the survey found that relatively few regard it as a priority. These organisations may be storing up a mass of problems for the future, creating a much bigger obstacle to overcome.
This paper examines master data management and how it can help your business.
Rating: + 10
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