Scaling the data mountain: the business case for Master Data Management

Overview

Nearly 60 % of organisations say that their core data is their business, and without it they would fail. However, an exclusive Computing survey found that only 22 % of organisations use master data management (MDM) techniques, with many saying there is no perceived need for it, and that they have other, more urgent priorities. With high-profile data breaches filling the news headlines week after week, and with customers becoming ever more choosy and less loyal, the need for data to be secure, accessible, complete, de-duplicated, consistent and manageable should be greater than ever. A large majority of respondents do see MDM as primarily a business challenge, but the survey found that relatively few regard it as a priority. These organisations may be storing up a mass of problems for the future, creating a much bigger obstacle to overcome.