What are your business drivers?

Overview

In many organisations, lowering costs and increasing market opportunities are mutually exclusive to each other. Lowering costs usually means that centralisation and consolidation of resources are introduced. However, centralisation in turn usually leads to a loss of flexibility and lack of involvement from decentralised business units. For Web Content Management specifically, organisations have to find the right balance between lowering costs while still maintaining enough flexibility in order to achieve business goals.

To do the math, you need to decide which of the business drivers are relevant to your organisation, and how these can be quantified in order to make a sensible ROI calculation. Sometimes, the math for only one business driver may be enough to justify your investments. The true economic impact of this investment however can only be determined by your own organisation, looking at the various business drivers that affect your particular business model.