Building a CRM Business Case to Achieve True ROI

Overview

As companies decide where to allocate their precarious technology budgets in a tough economy, they need to focus on investments that will bring the most value—during a downturn and beyond.

The loyalty and engagement of a company's customer base is often cited as the number-one factor in its ability to survive a downturn. Given this, companies simply can't afford to delay CRM investments until the market recovers. But there's no question that they need to support their CRM investment with a strong business case and a firm understanding of the value and ROI they can anticipate.

In this CRM Magazine webcast, sponsored by Pivotal CRM, renowned CRM analyst Barton Goldenberg, President of ISM, will delve into concepts and best practices you need to understand to build a compelling business case for CRM and plan a CRM strategy that will achieve rapid and ongoing return on your investment.

Barton will be joined by Scott Munro, VP CRM Product Management for CDC Software, who will discuss how different CRM architectures, features, and attributes can impact the ROI companies realize from their systems.

Learn:

- Why CRM is critical to surviving a downturn and positioning your company for competitive advantage when the market rebounds
- How to build a strong business case for CRM
- How to use your business case to plan a CRM strategy that will deliver maximum value
- What to look for in a CRM system to drive immediate and long-term ROI.