Build a successful business case for a single customer view

Overview

An effective SCV gives you the platform from which you can do a great deal; detangling overwhelming information flows into a single, focused stream of business-driving data; uncovering deep insight into customers and their behaviours; and applying this understanding for targeted engagement that translates investment into demonstrable bottom-line returns.

In 2012, Experian QAS commissioned independent market research company, Dynamic Markets, to carry out interviews with: 400 cross-sector UK organisations into attitudes and actions towards the Single Customer View; and 2,000 consumers exploring their attitudes to engagement with businesses.

This paper gives you an in depth view into building a successful business case for a single customer view and the benefits this can bring to your business.