| Category: Customer Relationship Management (CRM)
| Published: April 2011
CRM can deliver many benefits to multiple departments within an organisation – not just Sales & Marketing. Customer retention is boosted, interdepartmental communication is improved, data and work duplication is reduced and workflows are made more visible to all. Information is centralised, leading to easier and more accurate business decision making.
An exclusive Computing survey of 130 business decision makers at UK organisations of all sizes set out to understand what business organisations define as CRM software and the extent to which it has been deployed. In addition to understanding the impact that CRM has had upon existing customers, we also wanted to establish what those who are planning to deploy CRM expect to achieve from it. This paper discusses the survey findings, how CRM has evolved, the benefits it can bring about and some more recent developments in the CRM market.
Rating: + 17
Business Intelligence | February 2016 | White Paper
Customer Relationship Management (CRM) | February 2016 | White Paper
Business Management | November 2015 | White Paper
Finance | November 2015 | White Paper
Financial Management Solutions | November 2015 | White Paper
© Incisive Business Media (IP) Limited 2016, Published by Incisive Business Media Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, are companies registered in England and Wales with company registration numbers 9177174 & 9178013.