Analytics: gain the competitive edge

Overview

The combination of an increasingly complex world, the vast proliferation of data, and the pressing need to stay one step ahead of the competition has sharpened focus on using analytics within organisations.
To better understand how organisations are applying analytics today, prioritiwing their future investments, and transforming insights into action, MIT Sloan Management Review in collaboration with the IBM Institute for Business Value, surveyed a global sample of nearly 3,000 executive managers and analysts.

Based on our analysis of survey results, combined with interviews with academic and subject matter experts, this study offers recommendations on how organiwations can bolster their analytics capabilities to achieve long-term advantage.