Company: IBM United Kingdom Limited
| Category: Mobile Working
| Published: February 2013
This Computing whitepaper highlights that technology that has the potential to more strongly connect organisations with their users is leaving some increasingly remote and disconnected from their customers. Many of the UK's IT leaders are not directly involved in the design of their organisations' web presences and how these websites work on the broad range of mobile devices that customers and citizens now use every day. The complex tapestry of different devices, operating systems and screen sizes poses a challenge for both website and app developers, as, increasingly, downloadable apps replace traditional browser-based access to static websites. In either case, developers should consider working towards a ‘write once, deploy many' approach to web and app development. Businesses should consider consolidating web production so that one code works for all devices.
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