ABCs of Collaborative Innovation Throughout The Extended Enterprise

Overview

CEOs today recognize that they must be innovative if they are to keep up with an ever more complex, global and dynamic environment. The IBM Global CEO Study 2006 found that, to drive innovation, many top CEOs are collaborating beyond their organizations – with their extended networks of suppliers, customers, business partners and others.

Such collaboration, however, is easier said than done. In fact, 50 percent of strategic alliances fail. Based on our research, experience and two examples of best practice cases, we present here a framework – the ABCs of collaborative innovation – that can improve the chances of success in this increasingly important area.